Our mission

We aim to inspire our clients by providing meaningful, innovative and disruptive beauty solutions. Together we can combine PERFORMANCE, EXPERIENCE and SUSTAINABILITY in order to captivate, engage and amaze consumers.

As a PARTNER, we are committed to help you gain a competitive advantage, while managing all complexities to ensure the best client experience.

LET’S CHANGE THE FUTURE OF BEAUTY. TOGETHER.

Who we are

We are part of MVP Holding, a group consisting of 2 divisions:

  • COSMETICS: MS BEAUTiLAB
  • ASSEMBLY & PACK: MARVINPAC

MS BEAUTiLAB comes from the alliance of 3 globally recognized players in the contract manufacturing industry.

Our history

  • 1964
    CREATION
    Strand Cosmetics Europe in France.
  • 1999
    CREATION
    Marvinpac in Switzerland
  • 2009
    CREATION
    Subsidiary Marvinpac in the Czech Republic
  • 2015
    JOINT-VENTURE
    Strand Cosmetics x Marvinpac to create MS Swiss Cosmetics
  • 2017
    CREATION
    MS Cosmetics Europe a filling and assembly cosmetics facility in the CZ Republic
  • 2019
    CREATION
    Strand Cosmetics Europe and Marvinpac establish MS BEAUTiLAB
  • 2022
    LAUNCH
    MS BEAUTiLAB in North America
  • 2024
    CELEBRATION
    MS BEAUTiLAB new Management celebrates 60 years of beautiful stories

Key figures

 
YEARS OF INNOVATION
 
SQUARE METERS OF FACILITIES
 
PLANTS*
 
EMPLOYEES

*The French site has a gender equality index score of 95/100 for the year 2023.

What we do

Driven by innovation and excellence, we turn your ideas and inspirations into PIONEERING PRODUCTS.

We manage the END-TO-END value chain, from vision to delivery,

whether it is READY-TO-GO or TAILOR-MADE SOLUTIONS.

Our expertise

As a Partner in cosmetics, our expertise is based on 4 PILLARS:

STRATEGIC
MARKETING

Market intelligence & trend forecasting help us develop the products of the future. Strong
storytelling skills help create differentiating concept positionings.

ADVANCED
R&D

Our 40+ experts (2 R&D Labs) have a deep knowledge of raw materials & active ingredients, creating ultra-sensory, innovative formulas. Relying on BlueSky innovation & patented technologies, we provide cutting–edge cosmetic solutions.

INTEGRATED
MANUFACTURING

High-skilled engineering teams & high-performing industrial machines offer flexibility to
transfer production from one site to another, ensuring risk mitigation.
.

360°
SUSTAINABILITY

Beyond clean, we are committed to creating the future of beauty with conscious solutions, without compromising performance or user experience.

Our know-how

We offer a multitude of products, textures and sensory experiences.

Our color offer

Complexion

Eyes

Lips

Our skincare offer

Cleanser

Serum

Eye Care

Face Care

Mask

SPF

Our Performance Lab

Unique internal testing Laboratory in Lyon to prove product performance:

MISSIONS

Proof of Concepts

Efficacy Tests

Sensory & Gesture Tests

Proof of Claims*

*In compliance with Regulatory

Formula Support

Quality Control Support

Innovative Protocols

PANELS & EXPERTS

Consumer
Panels

120
panelists

Sensory Texture Experts

15
experts

Olfactive Experts

9 certified
experts

Color Experts

11 certified
experts

TESTS

Satisfaction Tests / In-use Test

Instrumental protocols :

  • Moisturizing test
  • Nourishing / Skin barrier protecor
  • Long-lasting Test
  • Waterproof Test
  • Non-transfert Test

In-House Packaging Expertise

Primary Packaging

  • Dedicated & experienced in-house packaging development & sourcing team
  • Turning trends and insights into smart, high-tech, and sustainable packaging solutions
  • Including certification, quality control & supply chain

Secondary Packaging

  • Internal expertise including design, prototyping, innovation, printing & production of rigid boxes
  • Offering eco-conceived packaging & assembly solutions as well as branded accessories

Our operations

Contact us

    MS BEAUTiLAB, Makeup & Skincare - Innovative beauty since 1964